Analyzing your performance

We start with research and analysis of your company’s position in the digital platform. For example, do you have any online presence? Is your website customer-focused? How are the browsing experience and usability? How regularly do you update your blog? What position does your website currently hold? And how do you perform on social media?

Exploring your customers

Next, we do a deep analysis of your customer base to know more about their interests, the channels they use, and how they view your brand online. The customer insights we draw are used to formulate the strategy. By starting with consumers and turning their viewpoints and ideas into digital strategy.

We increase the success rate of your business goals.

Evaluating your competitors

To keep you on top of trends in your sector and identify digital strategies that will drive brand awareness, customer engagement, and most importantly revenue, our team perform extensive competitor analysis and identify their strength and weaknesses. So, if you find yourselves juggling many tasks at once and are not able to look into your competitors Digi Epitome has got you covered.

The insights inform your positioning in the market or the image of your product or service that you want members of your target audience to have in their minds. Based on this we find out what your competition is doing right, and what changes can be applied to your business. The analysis detects gaps between your competitor's offer and what customers want, here comes our move to expand your offerings to satisfy those unmet customer needs.

Map out your strategy

Our experts have worked with variety of businesses to shape their digital startegies. In some cases the focus was on providing a comprehensive roadmap for a full digital transformation. In others, the goal was to define a vision for—and a plan to pursue—the most attractive digital growth opportunities.

And in still others, the mission was to get existing digital transformations back on track, developing a unified strategy to align disparate digital initiatives across divisions and functions.

Define your target audience

To develop the marketing plan and strategy, it is absolutely essential to understand your target audience. At Digi Epitome, we select the best media to present your brand's image so that, even if it reaches a smaller audience, it will still be seen by individuals who are genuinely interested in your product.

When compared to traditional marketing, this makes it possible to reach the greatest number of consumers at the lowest possible cost.

Build your content strategy

Content strategy is an approach to creating content that drives key business objectives. If your content has quality but is delivered in unstructured and without any basis, won’t provide profitable results. Our marketing strategy company provides content strategy services that address your goals and marketing concerns.

We help you create content that is engaging with your audience and also measures your success and failures.

Choose the channels and tactics

According to research B2B, consumers are most likely to be on LinkedIn, followed by Twitter while B2C consumers are most likely to be on Facebook, followed by Twitter and Youtube. As part of our process to boost your business, we figure out the best channels your target audience is most active on.

We ensure you higher ROI by aligning your brand presence with the needs and interests of your target audience.

Executing with best practices

Once we have created the building blocks of your marketing strategy, the final step is to build a well-constructed execution plan. Digi Epitome implements benchmark techniques to execute digital marketing plans. This is carried out to assist you to achieve your business goals.