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SEO and SEM Specialization

The SEO (Search Engine Optimization) and SEM (Search Engine Marketing) Specialization Training at Digi Epitome Technology is designed to equip students and working professionals with advanced skills and strategies required to succeed in the world of digital marketing. Whether you are looking to boost your career or enhance your business’s online presence, this comprehensive training program will provide you with in-depth knowledge and practical experience in SEO and SEM.

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Why Choose Digi Epitome Technology for SEO & SEM Training?

  • Industry-Recognized Trainers: Our trainers are digital marketing professionals with years of hands-on experience, ensuring you get practical and up-to-date knowledge.
  • Job Placement Support: We offer job placement assistance to help students and professionals secure positions in top companies.
  • Personalized Learning: We provide individual attention to ensure all students grasp key concepts and techniques effectively.
  • Flexible Learning: We offer flexible schedules to accommodate both students and working professionals.

What You Will Learn :

  • Introduction to SEO: Understanding the fundamentals of SEO and its importance for businesses and websites.
  • On-Page SEO: Techniques for optimizing website content, HTML tags, and images to improve search engine rankings.
  • Off-Page SEO: Building backlinks, social media strategies, and influencer outreach.
  • Technical SEO: Enhancing website structure, site speed optimization, mobile SEO, and error fixing.
  • Keyword Research: Identifying and analyzing the right keywords to target for better SEO performance.
  • Content Optimization: Creating SEO-friendly content that ranks higher on search engines.
  • Local SEO: Optimizing for local searches and improving local business visibility.
  • SEO Analytics & Reporting: Using tools like Google Analytics, Google Search Console, and other SEO tools to track performance and make data-driven decisions.
  • Introduction to SEM: Understanding the differences and synergies between SEO and SEM.
  • Google Ads (AdWords): Setting up and managing paid campaigns, creating effective ad copies, and optimizing landing pages.
  • Paid Search Campaigns: Managing PPC (Pay-Per-Click) campaigns and strategies for bidding, targeting, and optimizing ads.
  • Google Analytics: Measuring the success of SEM campaigns and understanding key performance indicators (KPIs)
  • Keyword Research for SEM: Identifying high-performing keywords for SEM campaigns.
  • Display Advertising & Remarketing: Understanding display ad networks, retargeting ads, and display advertising strategies.
  • Campaign Optimization: Continuous A/B testing, bid adjustments, and performance analysis to maximize ROI.
  • Students: Aspiring digital marketing professionals, business management students, or anyone interested in pursuing a career in SEO and SEM.
  • Working Professionals: Marketing professionals, content creators, business owners, and entrepreneurs looking to upgrade their skills and enhance their digital marketing strategies.
  • Freelancers & Entrepreneurs: Individuals who want to build their own online businesses or offer SEO and SEM services to clients.
  • Expert-Led Sessions: Learn from industry experts with years of practical experience in SEO and SEM.
  • Hands-On Projects: Work on live projects and case studies to build real-world experience.
  • Practical Tools & Techniques: Get familiar with the latest SEO and SEM tools such as Google Ads, Google Analytics, SEMrush, Ahrefs, Moz, and more.
  • Flexible Learning: Choose between online or in-person classes based on your schedule and location.
  • Lifetime Access to Resources: Get lifetime access to course materials, recorded sessions, and other learning resources.
  • Certification: Receive a recognized certification upon successful completion of the course, which can boost your career and portfolio.
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Start Your Digital Marketing Career Today!

Whether you want to build your career in SEO and SEM or improve your business’s online presence, Digi Epitome Technology provides the perfect platform for you to succeed. Join our SEO and SEM Specialization Training and start mastering the art of digital marketing today!

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  •   C- 401/2, 2nd Floor, Sahara Plaza,
    Near Nova Hospital, Gomti Nagar, Lko.

  •    +91-7905519744

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